Frankfort Main Street, Inc. was founded in 1985 and has been a Nationally Accredited Main Street Program through the National Main Street Trust since 2002. This program is modeled after the National Main Street Program which asserts that there are four areas demanding equal attention in order to fully revitalize a Central Business District. The four areas of the Main Street Four Point Approach work together to build a sustainable and complete revitalization effort.
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. The Frankfort Main Street program gets everyone working toward the same goal. With this level of collaboration, our Main Street program can provide effective, ongoing management and advocacy for our downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, our program can incorporate a wide range of perspectives into our efforts. A governing board of directors and standing committees make up the fundamental organizational structure of our volunteer driven revitalization programs. Volunteers are coordinated and supported by our paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Promotion takes many forms, but the goal is to create a positive image that will renew community pride and tell our Main Street story to the surrounding region. The techniques we teach and the variety of tools at our disposal help to rekindle the vitality of our community. Promotions communicate our commercial district’s unique characteristics, our cultural traditions, architecture, history and activities to shoppers, investors, potential business and property owners and visitors.
Through economic restructuring we strengthen our community’s existing economic assets while diversifying our economic base. Frankfort Main Street accomplishes this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners and attracting new businesses that the market can support. Frankfort Main Street has achieved success through creative reuse of historic properties and by converting unused or underused commercial space into economically productive property to help boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers while maintaining the community’s historic character.
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers and visitors while preserving our historic character. Frankfort Main Street takes advantage of the visual opportunities inherent in our commercial district by directing attention to all of our physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Downtown Historic Standards provide invested property owners protection and guidance for good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction and educating business and property owners about design quality and long-term planning. Design issues include: facades, signage, streetscapes, public spaces, and sidewalk furniture. Creating and maintaining an aesthetically pleasing business environment is beneficial to the business, the customer, and the community.